Sleep is arguably the single most important aspect of your health and if it's out of wack we can never hope to achieve optimal mental and physical health.
Read moreThe Work, Life, YOU Balance | People Project Ep 012
In this episode, I work through strategies for finding your ideal work, life, and YOU balance.
Often we get sucked way too deep into the work aspect and as a result, everything else suffers including the you time that we all need.
Don't forget that your happiness has to come first or the rest of your life and those around you will suffer!
Find your balance in work, your family and spend time on YOU!
From Grind to Glory w/Jessica Page | People Project Ep 013
In this episode,
I talk with Jessica Page about her life, finding a love for fitness, opening a gym and getting married in the same year, facing 2 bankruptcies along the way and finally pulling out of it and selling her gym.
To pursue the S3 supplement success system and her new project Grind to Glory.
This is an incredibly insightful and powerful look,
Into the often hidden, emotionally taxing and depressing world of entrepreneurship and small business ownership...
MUST LISTEN!
The Pursuit of Happiness with Gus Kalathakis | People Project Ep 011
In this episode of the People Project I sit down with my friend Gus and we talk through his struggles, wins and everything in between.
Starting with seeing initial success in his life, losing it all through gambling and injury, contemplating suicide and finding a way to get the drive and heart to make a commitment to pulling out of it all and living his dream!
Be Bold. Be Disruptive. Be Different. with Stuart Brauer | People Project 010
In this episode, of the People Project, I talk with Stuart Brauer about his adventures in the fitness industry and what he's done to go from selling fake report cards in high school to college to the Globo gym industry to park Bootcamp operator and finally to creating his own dynamic!
We discuss:
What's really holding you back from being able to sell or build relationships
The cold calculated sales driven Globo gym industry
From the underground CrossFit world to the Urban MVMT philosophy
And of course being disruptive in a world where everyone is doing the same thing
Find out more about Stu: www.wtfgymtalk.com www.urbanmvmnt.com
The Transmigrant w/ Kristi Duarte | People Project 009
This week I'm joined by Kristi Duarte, where we talk about religion and not in a traditional sense.
Rather we had an incredibly insightful conversation on the growth of religions, ideas that have come about to increase conversions and methods that have evolved to maximize retention.
Neither she nor I came from a heavy religious background or upbringing, but she was inspired by a story of a traveler who experienced similar stories from different parts of the world.
Be sure to check out her book here!
Are You Unrelatable? w/Sean Pastuch of Active Life
In this episode, I sit down with Sean Pastuch from Active Life.
We talk about mistakes he made, the journey to building what he has today
and all the disasters (literally, we talk about a hurricane at one point) that happened along the way,
his road to personal development and soul searching to find out who he is and what truly makes him happy
and drives him to continue to pursue a great life!
Find out more about Sean at Activelife.com
People Connect with People Pt 2 | People Project 007
In this episode, I sit down with Jim Crowell from OPEX Fitness again and talk about:
Finding your ideal clients
Understanding who you can and can't work with
Why people are looking to build better versions of themselves
What the why behind what people want really is
And creating a consistent experience people both want and need
and what you can do to make a great experience that scales across the board for customers and staff!
You can find more information about OPEX Fitness here: https://opexfit.com/
Quality of Action is Determined by Quality of Emotion | People Project 006
In this episode of the people project, I sit down and talk with Tyson Sharpe an Emotional Fitness Coach.
We talk about how you can wire your brain to overcome fear when you feel stuck
And how the quality of the action you take leads to the quality of emotion you feel.
Finally that you can plan and visualize your future from the present
That Gnarly Feeling | People Project EP 005
In this episode, I sit down with Eli Kerr the Founder of Gnarly Nutrition.
He's an interesting guy who started in business and went the route of recreation therapy with a focus on wilderness and adventure therapy
and ultimately ended up founding a supplement company focused on whole health and nutrition products!
We talk the theory of flow, his story and how recreation therapy ended up being a major contributing factor in the way Gnarly was formed.
https://gognarly.com/
Excellence is Earned NOT Given with Chris Mello | People Project 004
In this episode, I talk with Chris Mello about his journey from Southern California to South Dakota back to Southern California and finally back to South Dakota and why he ended up where he is at now.
Then we dive into why you need to enjoy life in the way that makes the most sense to you and always work to be the best version of you!
Finally, we dive into Chris's core concepts of:
- Temperate which means discipline
- Sober of Mind which means serious,
- Vigilante which means determined,
- Cautious which means careful
- and it all comes down to humility!
People Connect with People, Building The Gymmin Dream | People Project EP 003
In this episode, of the People Project, I sit down with Jim Crowell CEO of OPEX an organization that provides the next level of education for professional coaches and gym owners.
We talk about what it takes to build a successful gym, why people tend to connect with people, what the long-term game looks like, why branding is so incredibly important, Sales and why faking the funk with your brand doesn't make any sense!
Would Your Life Story Be Worth Reading? w/ Doug Holt
In episode 002 of the People, Project...
I sit down and talk with Doug Holt and talk a bit about:
✅His life story
✅The evolution of his journey
✅And what made him sit down and take a long hard look at where he was headed and if it was where he wanted to be
Then we finish with some questions about what makes us tick,
Why we think the way we do and what decisions make that happen,
The most difficult things for us to do and why failure is a road to success!
Chasing the Island Life | People Project 001
Welcome to the brand new #ChansLogic People Project where I interview interesting people from all over the world and from all walks of life!
In this very first episode, I interview my good friend Heath and we talk about his journey to opening a few different gyms, transitioning out of those...
And finally opening and building out his latest facility in the dream he's always imagined!
Want to be a guest? Fill out this form > https://goo.gl/forms/WH9aquw9OMCNzIt52
Thank you for listening! Please leave me a review if you like this episode!
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Clarity and Direction | #ChansLogic Ep 054
In business and in our lives we often move our direction to what seems like the right place or to where we can help others or even worse to what other people think or say is the right way.
The key to getting past all of this is to understand that you need a specific purpose and a simple path to follow.
If you stray from that path it becomes incredibly difficult to become successful!
Focus on the direction that is your core competency and core belief and work to only stray away if you're successful and testing new grounds!
Thank you for listening! Please leave me a review if you like this episode!
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The Spiderweb of Business Growth | #ChansLogic Ep 053
In this episode, I talk about the strategies you can employ to grow your business from several different angles. We never want to depend on one avenue for growth, because if that avenue goes away it crushes our ability to continue to drive business!
If you like my show leave me a review!
Thank you for listening! Please leave me a review if you like this episode!
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Subscribe to my Newsletter here or my Messenger list here
3 Step Hiring Process | #ChansLogic Ep 052
In this episode, I talk about the 3 step process I use to interview, hire and vet out potential candidates I'm looking to hire.
It's interesting in that you can pull the best combination of candidates out with the interview, tasks and real-time tests to ensure they know what they are doing and can perform.
Thank you for listening! Please leave me a review if you like this episode!
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Subscribe to my Newsletter here or my Messenger list here
Focusing on the Good in People | #ChansLogic Ep 051
In this episode, we talk about why we should start focusing on being kind rather than judging people based on our own preconceived thoughts, ideas, and feelings.
Kindness starts with being empathetic and putting yourself in other people's shoes before you make judgemental calls about them or their appearance!
Thank you for listening! Please leave me a review if you like this episode!
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Building a Winning Ad on Facebook for Small Businesses
Facebook is a MASSIVE platform with countless users who spend a ton of time on it.
Because of that, it’s prime for businesses trying to market their products and services to these people.
With Facebook ads, we are able to not only target the people who live in our areas, but we are also able to target people who are strikingly similar to our current customers.
I find a lot of people don’t have a ton of direction when they try it out and when they attempt it the performance falls flat. But it doesn’t have to be that way!
With that being said here’s what I think are the critical steps to running a winning ad campaign for a brick and mortar business:
Step 1.
Organize your best clients or best customers into the reasons why they came in and saw you.
What did they feel when they were looking for you?
How do they feel now?
Why is this the case?
You’re looking for specific pain points from them, to understand the reasons why they did the things they did and what made them choose you.
Step 2.
Organize the responses into a story using their specific pain points. The story should be written from the third person so the reader essentially follows their journey.
The copy here is critical.
Because you want to build a “That sounds like me” moment with your prospects.
In addition to that, you have to understand that we are speaking to the irrational and emotional part of the brain. The part that makes decisions almost immediately based on constructs from past experiences.
We call this the elephant and the rider. The elephant is the irrational and emotional side, while the rider is the one seemingly in control and the rational side.
Because of the way our brains work you have to motivate the elephant first with stories and emotional content to break the ice and then the rider can analyze after.
This is why people react so profoundly to stories!
You can learn more about this by reading “The Happiness Hypothesis”
Step 3.
Build the landing page. The crucial piece here is to continue to motivate the elephant to push forward and want to be part of what you do.
We do that by compiling success stories and testimonials/reviews on this landing page with established pain points from our story created as the copy on the page.
Step 4.
Create the Facebook ad. Using the copy you created in step 2 create an ad in Facebook business manager using a custom audience from your email list.
To create this custom audience upload your email list to business manager in the audiences section. Then create a 1% lookalike audience from that list.
Set the ad to your local area and don’t touch any other targeting parameters.
Why? Because a lookalike is already matched to be strikingly similar to your current list of customers.
If you don't have a list or audience available then target this campaign to your local area within 5 miles and set up 4-6 interests based on what your target market is interested in.
Look at influencers people like, sports teams they follow, magazines they subscribe to etc.
A short 15-second video that captures attention and breaks the mold works incredibly well for these campaigns.
Short, sweet, concise and speaking to the elephant!
The headline should be the most important sentence from the story you have. The most profound and impactful statement.
The last step is to organize your budget. I always recommend no less than $30 a day for brick and mortar businesses and for a more effective campaign I highly recommend $50-$100 a day.
And with this you have to let the ad run for at least 5-7 days to allow Facebook to work to understand the ideal person to put the ad in front of. They call this the learning phase.
In fact, a $1500 a month budget seems to be the sweet spot.
Thank you for reading! Please share this post if you like it!
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The Elephant and the Rider | #ChansLogic Ep 050
In this episode, we talk about the Elephant and the Rider or the two different ways people think and react to situations, information and the content we put in front of them.
The Elephant is the irrational, brash and emotional side of the brain. While the rider is the analytical, thoughtful and critical thinking side of the brain.
When dealing with people in business, marketing, politics etc we have to learn to speak to the elephant first or the rider will quickly be pushed aside and become overwhelmed.
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