In this episode, we talk about the Elephant and the Rider or the two different ways people think and react to situations, information and the content we put in front of them.

The Elephant is the irrational, brash and emotional side of the brain. While the rider is the analytical, thoughtful and critical thinking side of the brain. 

When dealing with people in business, marketing, politics etc we have to learn to speak to the elephant first or the rider will quickly be pushed aside and become overwhelmed.

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