We live in a world where we want everyone to see our products and use our services, but we don't necessarily have a clear cut channel to get it in front of people.
We see major brands using Influencers who have millions of followers on social media, are high levels sports figures or actors and think: "Wouldn't it be cool if they endorsed our products or services".
Now you will most likely never be able to get these kind of people on board with your brand, but you can take advantage of a seriously underutilized and underpriced aspect of the influencer market.
That aspect is the micro influencer. To understand the micro influencer let's talk a bit about what they are and what it entails.
The micro influencer is often someone in your community or your niche that has 1000-10,000 followers on social media. These are people who are high level in your niche or that your local community is highly aware of.
The micro influencer in this regard is someone who people in your community or niche look to for advice and/or guidance and someone who even more importantly, they trust.
You can find micro Influencers by doing a local search in your area targeting your niche. For example if your business targets moms maybe you search for city name moms on Facebook or #citynamemom etc.
The key point is that you have to search to find them and then approach them with something you can offer that benefits both of you and allows both of you to grow.
The reason this niche is underpriced for marketing is that they aren't necessarily looking to get paid for promoting your products and are looking to promote their influence in their specific niche.
You can take advantage of this by offering your products or services to them free to experience and to understand in exchange for a number of posts tagging your products and services on social media.
An important point to consider with this is that them showcasing your products or services must be seemingly natural and organic. If it looks like a paid infomercial it looses it value with the consumer and you both will lose their trust.
This is why I'm a big fan of giving it to them and then specifying that you need 2 post per week (or more) from them in any way shape or form. Give them the ability to be creative and keep it natural and you both win.
Because I'm big on you being able actually execute on the advice I give you I want you to create a list of 5-10 Influencers in your area that can promote what you do.
Now that you have this list I want you to take this week and focus on connecting with these influencers. Start with a bit of talking over social media, maybe have coffee one day and then work to create the strategy with them. Remember you have to give them value in return for them giving you value.
This is an extremely underutilized and underpriced resource (especially locally) that not many people are using. Get out there and do it so you can tap into your market plus theirs and build your brand to be even more recognizable in your community!