Smarts should be characterized by who we are and how we can use our strengths to shine, rather than perceptions of smarts from other people!
Read moreMarketing For Real Estate Professionals | #ChansLogic Ep 035
In this episode of the #ChansLogic Podcast, we answer a question about what we would do to market for real estate professionals.
It comes down to community and building community and excitement around the community where people are looking to live. Solve their problems of the why, the where and the what and you'll have people who can wait to move in!
Ultimately you should be focused NOT on the house, but in the reason as to why people would want to live in the area and what makes it somewhere they can be excited about. How can you help someone to feel as though they are part of that communities story?
How To Make Your Business Run Without You | #ChansLogic Ep 034
Welcome to #ChansLogic Ep 034! In this episode, we talk about how you can and should build a business that can run without needing you there all the time.
Your focus should be on growing and evolving the business and you can't accomplish that if you're always focused inside it!
Marketing, Culture and Leadership Chat at the Infusionsoft Mastermind
I am so excited to bring this conversation I had at a recent Infusionsoft Mastermind event that I was invited to attend in Silicon Valley. We talked about building the relationship in your brand, culture, leadership and had a great chat about audio and why it's so important right now.
It's so incredibly important to understand that that way your audience perceives your brand will make or break your ability to play the long-term game!
This stuff comes from my heart and soul and I can't wait for you to listen to it!! If you do listen to it PLEASE let me know what you think. I thrive off your feedback!
Culture and Sprout Social | #ChansLogic Ep 032
Welcome to this episode of the #ChansLogic podcast! We shot this episode from the Chicago Airport a bit before we took a red-eye flight to San Francisco. This one is really about the time I spent at Sprout Social HQ in Chicago working on a new project and what I saw in the culture they had.
When it comes down to it one of your most powerful motivators is culture and if you can get it right with your staff and employees it will be the one thing that keeps them pumped and excited about what they do!
A Conversation at the San Fran Airport
Hey guys,
I just want to drop a quick note while I'm at the airport here in San Francisco on the way to Chicago! I hope you like it and also hope you all are doing well!
In this episode, we talk about what we're doing in Chicago and why we're traveling there to solidify some strategic partnership for some exciting opportunities!
The Lonely Game Of Entrepreneurship
Have you ever felt like you weren’t always sure the way you’re headed is the right way?
What if you didn’t have anyone to reassure you that what you are doing is the right path for you or what you're doing is even right or wrong?
Welcome to the game of entrepreneurship.
It’s a world where more often than not you’re by yourself, making decisions that can impact your entire business and life and you have almost no one who has walked in your shoes to talk to on a daily basis.
With decisions that can so profoundly affect you a helping or guiding hand is often something, you would want or need and that's why there are so many mentoring groups and consultants out there.
But as an entrepreneur you make these decisions, formulate new ideas and develop strategies all from within your own head and these ideas are CONSTANTLY flowing.
With this, you are left thinking about everything from A to Z often in a continuous way with a seemingly night and day focus and often no way to actually turn it off.
From the moment you wake up these things are on your mind and when you go to bed all the information you need to process is still racing through your mind and it's your ultimate responsibility to execute on these ideas,
With all of this comes an extreme amount of stress and pressure to learn to live with and to be comfortable with and even start to embrace. It's quite the addicting experience!
Because through all the pressure and loneliness there is no better feeling than acting on your thoughts and ideas and along the way not really having a clear idea as to whether any of it will work. Because you are LITERALLY forging your own path.
When it comes down to it entrepreneurs are the ultimate executors.
We think, act and analyze on a constant basis. Chances are while you’re still thinking about doing something an entrepreneur has acted on several of these things.
And we’re lonely because we don’t have other executors with us, we’re often the founders of our companies who bear the burden of growing something akin to our child.
No one else can possibly understand how important this game is to us.
And because of that, we live this life to where we forge our own paths, create new industries and do things most people would only dream of doing.
The excitement, the anticipation, the thrill, the loneliness, the sadness, the stress all culminate to create an epic lifestyle that leaves a legacy for generations.
To me, it’s always worth it though sometimes I’m riding high and sometimes I’m a little down I always end up proud of what I’ve accomplished and built and amazed that my thoughts have been turned into reality on a consistent basis and that so many people believe in what I do as an entrepreneur.
Thank you to the risk-takers, the doers and the people who build industries we all wish we could be part of!
Intelligence, Triggers, Learning, Gimmicks, | #ChansLogic Mashup Vol 011
Welcome to volume 011 of my weekly mashup! In this episode I talk about:
- Defining Intelligence and what it means to be intelligent
- Emotional Triggers in Your Marketing
- A rant on why you should stop playing into gimmicks
- The different ways people learn
Youth Weightlifting Caffeine and Kilos Invitational Wrap-up | #ChansLogic Ep 030
Welcome to #ChansLogic Ep 030! In this episode, we talk about the recent weightlifting meet we went to, how it went, how we approach these kinds of meets with young athletes, what a program devoted to youth weightlifting and sports performance looks like and why it must be different than an adult program.
Learning to be Mindful
Recently I gave a talk to a group of Infusionsoft Partners and small business owners about my 10 laws of marketing and customer-centric business strategies.
One of the things I took away the most after listening to everyone and answering questions was the amount of fear people experience when trying to do something new and the fact that being mindful or being in the present is something not many people make a practice of doing or even understand how to do.
Being mindful or staying in and understanding what you're doing in the present is a practice that keeps you moving in the right direction and allows you to be conscious of when you start to fall off track, become distracted, or become aware of when your emotions take over.
How many times have you been working hard only to find yourself watching cat videos on Facebook or engulfed into a lengthy online debate that has no bearing on your professional or personal life?
Now in those instances how quickly were you able to recognize that you were sucked in and were you able to pull yourself out of it and back to what you were doing?
This is a huge piece of being mindful and you can practice this to become more aware of what you're doing in the present and when you get distracted from what you are doing.
If I'm focused for example I can keep working with people screaming and yelling around me, the entire building burning down or complete chaos happing and I won't even move a muscle or fall off track.
The point here is if you want to develop a level of mindfulness to where you can overcome distractions you have to practice it in your everyday life.
Start to make it a point to identify when you become distracted and fall off track. Stop at that moment and say:
"I'm distracted and now it's time to go back to what I was doing"
Say this every single time you fall off track and after a while, it will be a sub-conscience thought process you go through that will begin to automatically pull you back into what you were doing.
This is incredibly useful when you're trying to argue a point or when you feel emotions start to come out when working with other people.
In these situations, you work to take a step back and think about the emotions you are feeling at that very moment.
Say to yourself "Is this how I really feel or is this the product of letting my emotions take over?"
By doing this and understanding when you get distracted you will build a sense of mindfulness that allows you to understand where you are at in the present and what you are doing. From this, you can maximize your productivity and move away from letting emotions take you over in arguments.
This is not easy to do and won't happen in a day and that's why we need to follow this exercise to make sure that we are installing the process into our thoughts and minds every single day.
It doesn't take meditation or yoga to do this, but if that helps you clear your head to be more aware than add it to your routine as well!
Take this blog as a way to learn how to be more aware in the present and create a sense of awareness of who you are and what you're doing at all times.
Try this out and let me know how it goes!
Replicating Yourself | #ChansLogic Ep 029
Welcome to #ChansLogic Ep 029! In this episode, we talk about how you go about replicating yourself and creating a staff environment to where you're comfortable giving them tasks, duties, and responsibilities that you are confident they can perform at a level that you expect.
A failure on your staff to work to a level you need and at your standards is a failure on your ability to teach them exactly how you want it done and mentor them until they get it right.
Writing and Engaging on Social Media | #ChansLogic Ep 028
Welcome to #ChansLogic Ep 028! In this episode, we talk about how to write on social media, your blog and how to communicate with and engage with people on your social platforms who are new to your brand!
Thank you for listening or watching!
Let’s connect on:
Instagram | Facebook | YouTube | Snapchat | Podcast| Twitter
Subscribe to my Newsletter here
Out of the Cave Media Newsletter (as referenced in the show): bit.ly/ootcm-newsletter
How To Approach Local Businesses To Work Together
Working with local businesses and developing strategic partners should be a critical aspect of any business. The fact of the matter is that you’re always going to be stronger together than you are apart!
The hardest part is actually going out and developing these relationships because we’re afraid the other businesses might say no or they won’t like us.
But the fact of the matter is that if you don’t actually try, you’ll never get anywhere!
So how do you go about approaching other business in a way that isn’t salesy or will be looked at with frustration from other business owners and then leading to them point to a no soliciting sign?
The good news is that I’m going to walk you through the process of developing a relationship with other businesses so it turns into a mutually beneficial relationship that everyone is happy with!
First off pull out a map or use something like Google Maps to pinpoint all the businesses you want to work within your area. Map out 5-7 of them to approach and being the conversation with. This will be your base as you start.
Once you get this done what you want to do is walk into the businesses you mapped out. Let's say one of them is a coffee shop, what you're going to do is walk into the coffee shop, buy a coffee, sit down close to the counter and you're going to talk to each one of the employees and learn a little bit about them and the place as a whole.
Then you are you going to leave, this is because you're not trying to sell or offer anything right off the bat. Remember we are playing the long-term game here.
Then you're going to come back again weekly and continue to talk with the employees and learn more and more about the place and more importantly you’re going to begin to build and develop a relationship with the staff members and hopefully the management in your time there.
Make it a point to talk to all the employees each and every time you go in, get to know every one of their names and make sure they know yours.
Start to get them to understand what your name, what you do and who you are. What you're doing is essentially developing and building a relationship with these people inside this facility so the being to trust you and feel comfortable around you.
You're going to do this for several weeks and eventually you get to that point where they all know you really well, they all know your name and they are incredibly comfortable around you. The staff should be excited when you walk in the door because you’ve become a regular.
Then at this point, you are in a good position to ask them for something and that something is the potential to work with you and your business.
Now what you're going to do is say hey guy’s what do you think about taking your stuff and let's combine it with what I do and let's do a joint workshop together, let's do like a coffee tasting at my facility and I’ll give you and your staff and your customer’s a fitness day at your place or do a combined event every month where you alternate facilities.
Workshops are the best in that you can get their customers and use their network in addition to yours to get people inside your facility. Now that you set yourself up with a local business and a good relationship with them.
It’s important to maintain that relationship and work to always be in contact. If you don’t maintain contact the relationship will fade and the work you put into building it will be for nothing. So invite these business owners you start working with for coffee or breakfast once a week and then build that into a little networking group that you created all on your own!
It’s not easy to build this up, but it is always worth it because as business owners we are always stronger together than we are apart!
#ChansLogic Mashup Vol 010
Welcome to episode 010 of my weekly mashup! In this edition I talk about:
- The Fact That You Have To Speak Up
- My 10th Law of Marketing
- How Long Should My Content Be?
- Leadership and Displaying Your Company Vision
Thank you for listening or watching!
Communication | #ChansLogic Ep 027
Welcome to episode 027 of the #ChansLogic Podcast!
In this episode, we talk about communication, how to create effective communication and what tools you can use to leverage your communication in the most effective way to manage communication from your staff to your clients!
Leadership and Creating Your Company Vision
Have you ever had a leader that you absolutely couldn’t stand? They give you responses like “Because I said so”, always have a bad attitude and make you feel as though you are beneath them?
Those are qualities that are rarely the sign of a good leader and more often than not the by product of someone with problems displaying emotions and empathizing with the people who work for them.
When it comes down to it and when you're a leader in an organization it’s always more than just saying I'm the boss, I'm the guy who tells people what to do, I'm really cool and all powerful and all knowing.
What it really comes down to is it's understanding the way your team is thinking, it's learning how to see through the eyes of each one of your team members. Learning what they're going to do and how they're going to react and respond to the things you say and the things you do.
It's also being strong enough to be able to display the overall company vision and long term strategy to your team.
Help them to understand that vision and then get them to rally behind that vision.
If you can't develop a vision and a long term strategy and if you can't develop a long term plan to showcase to your team they will never rally behind you. And this is the reason so many of us run into problems getting our team on board to do a lot of stuff that we want them to do.
If you are going to give your team additional workload or introduce new concepts to them you absolutely need to be able to explain the WHY to them. Otherwise, they are not going to be excited about it because they fundamentally do not understand the WHY how it’s going to benefit them and what it’s going to do for the organization as a whole.
You really need to focus and work on your why, because If you can’t explain your WHY and the company why you will never be able to rally your team.
And if you can’t rally your team, you're going to be incapable of being a good leader in the long run and your team is going to have an incredibly difficult time following you and eventually, you will be left by yourself and unable to lead anybody.
So remember in order to be an effective leader you really need to learn and understand what your team is thinking (through empathy), who they are, what they're going to say about your leadership and vision and then you need to be able to react and respond based on the information you have and understand about your team.
Then you can display your why and your long term vision to truly rally your team behind what needs to be done. Even if it’s going to be more work initially, they will follow you if you give them a good reason as to why it is important in the long term.
Be able to display and showcase a long term vision that your team can rally behind!
Now, once you’ve decided that you need to create the vision and that vision needs to be displayed to everyone who follows you it’s important to map it out and to understand it better than anyone else.
To be able to create your vision we need to look 12, 24, 36 months (and longer) from now and work to understand where you would like to see your business at and what it looks like at that point.
Once you’ve created this high-level overview you need to work backward to build the timeline of how you are going to accomplish this strategy. Some things to think about:
- What does it look like every step of the way?
- What are some potential pitfalls?
- How do you pivot shift when things don’t go according to plan?
- What does the competitive landscape look like and how do you stay a step ahead of your competitors?
- What does staffing look like and who will you need to accomplish your strategy?
After you’ve thought long and hard about this and have created the vision, the strategy and the long term roadmap to success, your next step is to work to understand how to visually and vocally express this to your staff.
It’s important that the way you display the vision of the company is exciting and gets them motivated to make things happen and put in the work because they believe in the vision.
If you have a team that believes in your vision they will be much more likely to work harder, longer hours and ultimately be committed to the success of the vision and the part they play in it!
#ChansLogic Mashup Vol 009
Welcome to vol 009 of my weekly mash-up! In this edition I cover:
- Empathy
- My 9th Law of marketing
- Kindness Priming
- Trust in your team
As always, thank you for listening and if you listen to my mash-up on iTunes I would really appreciate it if you left a review!
Perfection Creates Distance, Imperfection Builds a Bond
The best way to establish an emotional connection with people is to showcase stories they can relate to. Build on the fact that their lives are normal and validate that normalcy and you'll gain fans and followers for life!
Read moreGoPucc and The Journey Through Entrepreneurship | #ChansLogic Ep 026
In this episode, I talk with my good friends Brandon and John about their journey through entrepreneurship, the trials, the wins and the struggles along the way!
You can find GoPucc and help them fund their product at:
Kickstarter
Evolving in Your Business | #ChansLogic Ep 025
In this epiosde of the #ChansLogic Podcast we talk about the importace of constantly growing and evolving your businss and brand to ensure you are always relevant in your market!
Read more