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In this episode, of the People Project, I sit down with Jim Crowell CEO of OPEX an organization that provides the next level of education for professional coaches and gym owners.
We talk about what it takes to build a successful gym, why people tend to connect with people, what the long-term game looks like, why branding is so incredibly important, Sales and why faking the funk with your brand doesn't make any sense!
In episode 002 of the People, Project...
I sit down and talk with Doug Holt and talk a bit about:
✅His life story
✅The evolution of his journey
✅And what made him sit down and take a long hard look at where he was headed and if it was where he wanted to be
Then we finish with some questions about what makes us tick,
Why we think the way we do and what decisions make that happen,
The most difficult things for us to do and why failure is a road to success!
Welcome to the brand new #ChansLogic People Project where I interview interesting people from all over the world and from all walks of life!
In this very first episode, I interview my good friend Heath and we talk about his journey to opening a few different gyms, transitioning out of those...
And finally opening and building out his latest facility in the dream he's always imagined!
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In business and in our lives we often move our direction to what seems like the right place or to where we can help others or even worse to what other people think or say is the right way.
The key to getting past all of this is to understand that you need a specific purpose and a simple path to follow.
If you stray from that path it becomes incredibly difficult to become successful!
Focus on the direction that is your core competency and core belief and work to only stray away if you're successful and testing new grounds!
Thank you for listening! Please leave me a review if you like this episode!
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In this episode, I talk about the strategies you can employ to grow your business from several different angles. We never want to depend on one avenue for growth, because if that avenue goes away it crushes our ability to continue to drive business!
If you like my show leave me a review!
Thank you for listening! Please leave me a review if you like this episode!
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In this episode, I talk about the 3 step process I use to interview, hire and vet out potential candidates I'm looking to hire.
It's interesting in that you can pull the best combination of candidates out with the interview, tasks and real-time tests to ensure they know what they are doing and can perform.
Thank you for listening! Please leave me a review if you like this episode!
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In this episode, we talk about why we should start focusing on being kind rather than judging people based on our own preconceived thoughts, ideas, and feelings.
Kindness starts with being empathetic and putting yourself in other people's shoes before you make judgemental calls about them or their appearance!
Thank you for listening! Please leave me a review if you like this episode!
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Facebook is a MASSIVE platform with countless users who spend a ton of time on it.
Because of that, it’s prime for businesses trying to market their products and services to these people.
With Facebook ads, we are able to not only target the people who live in our areas, but we are also able to target people who are strikingly similar to our current customers.
I find a lot of people don’t have a ton of direction when they try it out and when they attempt it the performance falls flat. But it doesn’t have to be that way!
Organize your best clients or best customers into the reasons why they came in and saw you.
What did they feel when they were looking for you?
How do they feel now?
Why is this the case?
You’re looking for specific pain points from them, to understand the reasons why they did the things they did and what made them choose you.
Organize the responses into a story using their specific pain points. The story should be written from the third person so the reader essentially follows their journey.
The copy here is critical.
Because you want to build a “That sounds like me” moment with your prospects.
In addition to that, you have to understand that we are speaking to the irrational and emotional part of the brain. The part that makes decisions almost immediately based on constructs from past experiences.
We call this the elephant and the rider. The elephant is the irrational and emotional side, while the rider is the one seemingly in control and the rational side.
Because of the way our brains work you have to motivate the elephant first with stories and emotional content to break the ice and then the rider can analyze after.
This is why people react so profoundly to stories!
You can learn more about this by reading “The Happiness Hypothesis”
Build the landing page. The crucial piece here is to continue to motivate the elephant to push forward and want to be part of what you do.
We do that by compiling success stories and testimonials/reviews on this landing page with established pain points from our story created as the copy on the page.
Create the Facebook ad. Using the copy you created in step 2 create an ad in Facebook business manager using a custom audience from your email list.
To create this custom audience upload your email list to business manager in the audiences section. Then create a 1% lookalike audience from that list.
Set the ad to your local area and don’t touch any other targeting parameters.
Why? Because a lookalike is already matched to be strikingly similar to your current list of customers.
If you don't have a list or audience available then target this campaign to your local area within 5 miles and set up 4-6 interests based on what your target market is interested in.
Look at influencers people like, sports teams they follow, magazines they subscribe to etc.
A short 15-second video that captures attention and breaks the mold works incredibly well for these campaigns.
Short, sweet, concise and speaking to the elephant!
The last step is to organize your budget. I always recommend no less than $30 a day for brick and mortar businesses and for a more effective campaign I highly recommend $50-$100 a day.
And with this you have to let the ad run for at least 5-7 days to allow Facebook to work to understand the ideal person to put the ad in front of. They call this the learning phase.
In fact, a $1500 a month budget seems to be the sweet spot.
Thank you for reading! Please share this post if you like it!
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In this episode, we talk about the Elephant and the Rider or the two different ways people think and react to situations, information and the content we put in front of them.
The Elephant is the irrational, brash and emotional side of the brain. While the rider is the analytical, thoughtful and critical thinking side of the brain.
When dealing with people in business, marketing, politics etc we have to learn to speak to the elephant first or the rider will quickly be pushed aside and become overwhelmed.
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My talk from MadLab Pro Coach Day was FIRE! I gave some tactical advice EVERYONE should be doing and if you listen to one thing from me this is it!
Learn how to tell stories, create an experience, and create systems to generate leads and that leave people excited and compelled to join your brand!
In this episode, Connon Gillivan and I sit down and talk business. We get into building, managing and scaling, hiring friends and dealing with staff, and finally what it takes to vet and hire good freelancers.
And if you listen to the end I threw a pretty fun question that Connor nailed with a hilarious story!
Be sure to check out my new VLOG: https://youtu.be/9HewzvS0Aiw
Follow Connor and Freedup:
In my experience, mobile sound without a good mic is relatively awful and from that, I tested several dozen mics. From that, the mics below are the ones I feel are the easiest to use and the most powerful in terms of sound!
After shooting tens of thousands of videos I’ve compiled a list of what I think are the best Mics available.
It comes down to how many people you’re shooting with and what kind of project you’re using it for.
We generally use a lapel mic for interviews, selfie style videos and one person segments.
The one I’d recommend and that has never let me down is the Rode Smart Lav +
The lapel mic can be used in two different ways.
Sometimes we have a project with multiple people, movement and the need for being freed from the cord.
For that, I’d recommend a mobile shotgun style mic. These Mics generally attach to your phone directly and point in the direction of the action.
The mobile shotgun mic I recommend for those without an iPhone is the Rode Video Mic Me. If you haven’t noticed I’m a huge fan of Rode Mics due to their amazing sound and high-quality products.
For those with an iPhone I'd recommend the Shure MV88. This mic comes with an app that allows you to adjust the setting based on the environment that you're recording in and has incredible sound quality!
You won’t need to splice the audio in at all and can shoot sometime up to 3-4 feet away and still pull off quality sound.
Lastly, let’s talk mobile podcasting Mics. For those you’re usually looking for a mic that can be carried around, is lightweight and portable and of course, produces great sound.
In this category, I’d recommend the Blue Raspberry. It’s a great mic that folds neatly into a case, is very small and produces sound that rivals very high-end Mics.
The raspberry attaches directly to your phone and allows you a clean and easy solution for mobile podcasting.
The alternative is you’re podcasting alone is to use a lapel mic for the podcasting and the Rode Recorder or Reporter app to get quality sound.
I chose these Mics because they’re relatively inexpensive, easy to use and are generally plug and play. So you won’t pull your hair out trying to figure out how to use them!
Hope this helps. If you have any questions shoot me an email or send me a Facebook message.
In this episode, we talk about managing and leading your team, how to be a good leader, dealing with the frustrations of staff that doesn't get work done or make excuses and the level of confidence it takes to believe in yourself and your vision!
We often get extremely close to our staff, especially in a micro or small business. But you can't let that ruing the dynamic to where they need to understand that you are in charge and you will hold them accountable!
This is a healthy eating talk that I did recently for Natural Grocers in conjunction with StoneAgeFuel.
We talked about healthy eating for weight loss, autoimmune disorders, and athletic performance, keeping it simple, the science behind it and what to do when you're stuck.
I had a great time with this and really enjoy coming back to my roots in health, wellness, and nutrition. If you guys enjoyed this episode I'd love to hear your feedback!
In this episode, we talk about how life is a constantly evolving experience and business is often the same. What we often start with will often evolve into something different or a variable of what we originally had anticipated.
The key to this is understanding that it's your journey and you need to make sure that it's the journey YOU want to live. Never, ever live a life to please others or live a life out of fear of what people might say.
Because in the end, YOU are responsible for your own happiness!
Be sure to jump on my messenger and text list: m.me/chanslogic
Thank you for listening! Please leave me a review if you like this episode!
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Welcome to #ChansLogic Ep 046! In this episode, Steph and I talk about how much mental strain running a business can create, how to cope with it and what to do to make sure you don't set yourself up for failure.
I think it's important for business owners to be able to talk about this stuff to understand that they are not alone!
In this episode of the #ChansLogic Podcast, I talk about the process of team building, how you make your staff feel as though they are an incredibly important part of your business, how to get them to tell their story to the world in a way only they can tell
And finally what it takes to create an experience that inspires and motivates prospects and potential customers to want to be part of what you do!
Ultimately resulting in a business you can count on to last for decades to come!
I'm doing a lot on messenger and texting right now. If you want to be in on the action head over to my facebook messenger and get on my list: https://m.me/ChansLogic
In this episode, Steph joins me again and we talk about what a funnel is, how it should be organized from beginning to end and what you need to keep in mind when building your funnel for your business.
I'm doing a lot with messenger and text messaging now to send new info, cool content and sometimes free stuff. You can opt-in here: https://m.me/ChansLogic
In this episode of my podcast, I talk about something that has been on my mind lately after a great question I answered a few weeks ago. In this podcast, I go over the strategy to build and create calls to action that drive the right leads to your business and not just random leads.
It all comes down to building an effective relationship and telling the stories your best customers can't wait to tell!
I hope you like it as much as I enjoyed talking about it! Please leave a review if you listen to it!
Nothing I’m doing is working and I can’t seem to figure out why I’m not getting business!!
This is what I often hear from frustrated business owners who are tired of failing and can’t seem to figure it out.
The solution is often to outsource your marketing or to copy what someone else is doing because they seem successful.
The problem with copying someone else is the fact that you don’t know their goals with the campaign or their long-term strategy. Without this, you can only play a short-term game until you need to switch to the next flavor of the week.
I call this shiny thing syndrome. People often bounce from one thing to the next based on what seems to be working when others do it or when a shiny new piece of technology comes out seemingly ready to solve all business problems.
The way you solve this problem is to take a step back and work to understand where you want your business to be in the next 30 days, 3/6/9/12 months and 2 years from now.
Once you figure this out find your best clients or customers who you would love to replicate. These are the people who have been customers or clients for years and years
With your long-term strategy in mind and your best clients at hand, you have what it take to create effective and compelling calls to action.
This is even more important right now with people being flooded with sales messages and bait and switch tactics all over the place to the point that the public doesn’t trust anyone who owns a business or sells products or services and it goes against the new algorithm set forth by Facebook.
If you’re on Facebook advertising (and you most likely should be) it’s incredibly important to produce compelling content that creates an emotional bond with your customers.
This content should follow the pillars of great content that I often talk about:
Why? Because Facebook is obsessed with people on their platform having a great experience and not being bombarded with brands trying to sell shit all over the place and you can’t blame them because without people they have no platform.
Now let’s rewind back to when we talk about building a list of your best clients or customers.
Take that list and use it to poll them about their experience. You need to ask them the specific reasons they came to see you and the specific reasons they keep coming back.
Something like:
This works best in person and typically generates the most genuine results, but can also be done via email if you’re trying to do this at scale.
From this list of questions take the answers you get and compile it into the call to action you need using the words they used to describe you.
You can literally use their exact words and phrases to build this as you’ve obtained social proof and the why behind why people love you straight from them.
This is even better on video. Get a decent mic (the Rode Lav + os a great starter lapel mic) and record their responses, add a bit of music and you’ve got a winning call to action.
When it comes down to it you really need to understand how stories come into play in your marketing. They create an atmosphere to where you can build social proof and keep people engaged and creating a feeling of “that’s just like me” from them.
Go out and get this started! Just reading won’t do it for you! I’d love to see what you create!
